At the Intersection of Technology and Marketing

Susanna wasn’t afraid to be the only girl in her high school's coding class. Even when her teacher doubted her, she went on to help her entire class create a video game.

This experience solidified her belief that she could figure out anything, and that confidence propelled her into a successful 25+ year career at the intersection of technology and marketing.

In her career, Susanna was naturally drawn to marketing, however she also had a passion for product development. She worked for household names like Moen and Stanley Tools, where she was part of teams that developed and patented innovative products. Notably, she was the first non-chemist to hold a marketing role at Rogers, Inc., a specialty foam manufacturer.

She leveraged her technical skills to land a marketing communications job at a small business. She then parlayed that experience into a role at a tech recruiting and coaching firm, where she built out their digital marketing presence and interviewed candidates for tech positions. Her candidates taught her about multi-threading and the tricks associated with C#.

Susanna's ability to understand both the technical aspects of products and the needs of customers has made her a skilled content creator. She can take complex technical topics and make them easy to understand for a general audience.