Business Strategy

How IT Strategy Elevates Outcomes for Small Business

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Susanna Perrett
How IT Strategy Elevates Outcomes for Small Business

It is no secret that technology is evolving at lightning speed. To truly harness its power, businesses need a new approach - strategic IT leadership. A strategic IT leader helps small businesses leverage technology for growth, ensuring that every tech decision aligns with business goals and delivers an exceptional customer experience.

"Leadership in all businesses needs to consider their technology and IT trends in their decision making and strategic planning. Most cannot afford someone to be in this role full-time, but no business can afford having simply no one in this role.” - John Snyder, Net Friends CEO.

Leadership Quote John Snyder Net Friends CEO
John Snyder, Net Friends CEO

Small businesses do not have the resources to hire an IT leader. A strong MSP partner provides this through roles like virtual Chief Information Officer (vCIO) or Customer Success Manager. They work with you to create a tailored technology strategy. This approach is both affordable and effective. Your MSP has vast knowledge of technology and works with companies in a wide range of industries.

Is Your Business Ready for IT Strategy?

IT strategy can be a game-changer, but only if your business is primed to implement it. Before taking the leap, it is crucial to take an honest look at your current situation. Are you truly ready to embrace a strategic vision?

Here is a quick self-assessment to help you determine if you are set up for success:

Is your IT operationally stable?

  • Why it matters: If you're still working out basic IT operational issues, adding a complex IT strategy could create more problems. Ensure your core IT functions are solid first.
  • What can you do? Stabilizing your IT with the expertise of an MSP, you will ensure that your business is fully equipped to capitalize next step IT improvements.

Is your team receptive to expert IT advice?

  • Why it matters: Recommendations are only effective if implemented. Team buy-in is crucial.
  • What can you do? Clearly communicate the strategy and address concerns to ensure that everyone is aligned on the goals and priorities

Do you have the resources for a long-term IT strategy?

  • Why it matters: Long-term IT planning requires ongoing investment in personnel and technology.
  • What can you do? Connect recommendations to business goals, quantify their ROI, and build consensus with stakeholders.

When you are ready to elevate your IT strategy, your MSP partnership becomes invaluable. Industry trends affirm this: according to a CIO.com study, the role of IT leadership is shifting from technical management to strategic business partnership. By 2026, expect your MSP to be a key driver of innovation, helping you craft business strategies, develop revenue-generating products and services, and shape your company's future.

Benefits of IT Strategy

Partnering with an IT strategist can be transformative, particularly for small businesses. It is like having a dedicated expert work alongside you to develop and execute a winning IT strategy. This collaboration empowers you to make smart, strategic technology decisions that drive growth.

Benefits of IT Strategy Infographic - Net Friends

Benefits of IT Strategy

Here is how a strategic partnership with your MSP can impact your business:

Strategic IT Planning: Anticipates future IT needs and develops a roadmap for your technology, helping you stay ahead of the curve.

Optimized IT Spending: Helps you make informed decisions about technology investments.

Cybersecurity Expertise: Educates you on cybersecurity threats and best practices, safeguarding your business from attacks.

Compliance: Ensure your technology infrastructure complies with relevant regulations and industry standards.

Overall, an MSP is an asset for any business that wants to leverage technology effectively and achieve its full potential.

Success in Action

Take the example of North Carolina Coalition Against Domestic Violence (NCCADV). Before we introduced them to the IT strategic planning experience with Net Friends, they faced challenges aligning their needs with their annual budget. This mismatch led to resource gaps and higher costs over time. By working with Net Friends, the team gained: strategic tech planning that streamlined their budgeting, but also optimized IT investments.

In measurable terms, NCCADV reported a significant improvement in operational efficiency and a reduction in budgetary oversights. This approach not only helped them save on unnecessary expenditures but also elevated their customer satisfaction levels.

IT strategy sessions were a game-changer for us. We could finally bridge the gap between our tech needs and budgetary constraints, all while ensuring our customers remained at the heart of our decisions. - CFO of NCCADV

The Future is Strategic

Forward-looking IT strategy that will help keep businesses relevant and effective is not just a fad. Here at Net Friends, this ethos is not a distant concept; it is a vivid and vibrant reality. With us, you gain an executive that perfectly blends strategic IT planning with a commitment to your business’s success. It is an approach that goes beyond technology, shaping business leaders into genuine architects of growth.

Ready to be part of this transformative journey? Let our team at Net Friends create a personalized IT strategy to use these benefits for your business. Contact us today!

Take IT Off Your To-Do List.

Tech holding you back? Losing productivity to downtime?
Discover how we can simplify your tech and free up your time, contact us today.

At Net Friends, we believe in the power of human expertise. While we leverage AI to enhance our content and processes, all blog posts are written and edited by our knowledgeable staff. You can trust you are getting insights directly from our team.

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